IV. Strategic Goals and Measures

1. Strategic Goals

Promote the movement of whole city greenification and create the garden city, through citizens’ participation in marketing and promoting the Flower Exhibition.

2. Strategies

Aimed at the vision, goals and promotion directions in the plan, the following promotion strategies and measures are set:

(1) Aspect of establishing good space

Public sectors should set good examples to promote greenification: In order to promote the work of whole city greenification and to be the model for citizens, public sectors should take the lead to set examples, by actively undertaking greenification/beautification improvements in office buildings and the space where they have contacts with citizens, so as to create demonstrative situations of greenification construction to guide citizens to imitate them, so that the trend of greenification will be promoted accordingly. Also, depending on their responsibility, they should undertake proper landscape greenification and maintenance in public environments.

Landscape greenification and improvements gradually should be carried out from the focal areas of Flower Exhibition to the entire city: Through a series of cooperative measures such as explanations for greenification reconstruction, establishment of demonstrative greenification points, guidance for greenification reconstruction, rewards for greenifcation competitions and so on, landscape greenification and improvements will be carried out gradually from the focal areas of Flower Exhibition to the entire city, so as to arouse landscape greenification reconstructions in the whole city, increase the square measures of spatial greenifcation/beautification in community residences, school environments, stores in commercial areas, surroundings of markets, office buildings and so on, and increase the greenification landscape in the whole city.

Enhancements of greenifcation/beautification in road systems and transportation systems within the city: By utilizing the methods for greenifcation/beautification, increase the landscape of street trees and channelization islands on the roads. Also, create the auxiliary image of greenifcation/beautification and Flower Exhibition in public facilities such as streetlamps and parking lots and in other transportation systems such as bus and MRT stations, so as to increase greenification landscape and promotion for Flower Exhibition.

(2) Aspect of good citizen cultivation

Greenifcation/beautification by mobilization of all the people: In order to welcome the holding of Flower Exhibition, enhance citizens’ cognition and tie in greenifcation/beautification, we engage in environmental reconstruction. The whole citizens will be aroused to engage in the work of establishing the garden city, through a series of cooperative measures such as organizing volunteer teams for greenification, promoting greenification education, activities for households which recognize greenifcation/beautification, etc., so as to increase greenification reconstruction in residences and community environments, and they can recognize the meaning of holding Flower Exhibition, so that they can take the responsibility of being the city’s master together with the city. Also, combined with marketing propaganda, the marketing for greenifcation/beautification construction and holding Flower Exhibition will be undertaken.

(3) Aspect of establishing good regulations

By studying related building regulations, we should enact proper and appropriate legal sources, so as to make public affairs be implemented on better basis and civil implementation be performed in accordance.

(4) To establish professional service teams for greenification to guide greenification reconstruction

When activating all the people to participate in greenification reconstruction, we should construct a professional platform first, to provide specialized inquiry services, educational trainings and marketing propaganda by integrating related professional groups, schools, techniques, communities, villages/neighborhoods and so on, and to implement the movement of whole greenification by all the people step by step in every year, through real reconstructions at demonstrative points, in order to warm up the 2010 Flower Exhibition indeed.